I had wanted to write about Coco de Mer last year when I had a chance to taste it before it came out. Even though I’m not really a huge consumer of sweets, it was the combination of great packaging and (of course) taste that made it memorable.
These handmade, organic chocolates are the result of a lot of effort condensed into five small pieces. Each $35 set comes stylishly packed in an extremely high-quality, surprisingly heavy, box with great design. Of course, five pieces for two people means that there may be a little skirmish over the last one!
The latest incarnation is ready for a romantic evening at home all in one $50 “Afterglow” set (shop link). After enjoying the chocolates over some libations, the included candles fit right into each spot perfectly for some candle-lit ambiance.
Luxury isn’t dead in Japan, but it’s certainly more niche. You can’t just get away with selling high-end chocolates on their own, but the combination of great packaging and added-value make for a much more interesting product.
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